Your Confidence Starts with Knowing True Value
When you shop at Icon Row, you’ll notice that many of our products feature two prices: a higher, crossed-out price, and our lower, everyday price. This isn't just a marketing gimmick—it’s a commitment to transparency and proof of the exceptional value we deliver.
The higher, crossed-out price is the MSRP: Manufacturer's Suggested Retail Price, or the true retail value. Understanding what MSRP means for you is key to becoming a more confident, smarter shopper.
What is MSRP and Why Does it Matter?
MSRP is the benchmark price established by the manufacturer, which is used by traditional high-end retailers. It reflects the cost of sourcing premium materials, utilizing ethical production facilities, applying meticulous tailoring, and covering the high operational overhead of luxury retail environments.
Simply put, the MSRP is what a comparable, high-quality garment sells for at a traditional boutique or department store.
At Icon Row, we use the MSRP as an anchor to show you the true market value of the item you are considering. It assures you that the item is not only stylish but built to meet—and exceed—the high quality standards expected at that original price point.
The Icon Row Difference: Quality Without the Markup
We believe that high quality should be accessible. The reason our price is significantly lower than the MSRP is simple: we bypass the traditional retail model.
Instead of operating through costly middlemen, distributors, and enormous brick-and-mortar locations, we go straight from the source to you. This streamlined approach allows us to maintain the integrity and quality of high-end fabrics and construction (like our durable knitwear and expertly tailored jackets), while removing the unnecessary markups that drive up the final price tag.
When you shop Icon Row, you are buying a product manufactured to a premium MSRP standard, but paying only for the product itself, not the retail noise.
The Value Equation: Confidence in Every Purchase
When you see the crossed-out MSRP next to our price, it’s not a temporary discount—it’s proof of a permanent value proposition.
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You get the: Durability, premium materials, and impeccable fit of a garment with a high MSRP.
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You save the: Excess cost associated with traditional luxury retail.
This is the core of the Icon Row promise: delivering confident style and enduring quality with assured, transparent savings. Your wardrobe staples—from our perfectly fitted Bodysuits to our foundational Denim—should be investments in your daily confidence, not just a momentary trend.
Ready to See the Value?
A premium piece of Outerwear is the perfect example of Icon Row’s commitment to quality. Click the image above to shop the collection.
Explore our latest collection and shop with the assurance that every item in your cart is priced for value, but built for luxury.